![]() ![]() ![]() Cuteness aside, the fact dad was black and the mom white prompted a deluge of complaints when General Mills posted the video to YouTube. showing a little girl who, upon finding out the iconic breakfast cereal is supposedly good for your heart, dumped a box on her dad while he napped on the couch. As recently as 2013 Cheerios released an ad in the U.S. No joke.” Whatever you might think about his politics (or grammar), Biden clearly knows what’s up with TV commercials. And I don’t know how many commercials you’ll see – eight to five – two to three out of five have mixed-race couples in them. During remarks commemorating the 100 th anniversary of the Tulsa, Oklahoma race riots, Biden said, in his characteristically abstruse way, “I challenge you – find today, when you turn on the stations – sit on one station for two hours. The same trend has been noted in the United States, and even U.S. ![]() President Joe Biden referred to the frequency of mixed-race couples in TV commercials as evidence of growing racial tolerance. No joke”: At the 100th anniversary of the Tulsa, Oklahoma race riots this past summer, U.S. When an advertising campaign requires a fictional family to do the pitching, one imagines someone in the client meeting inevitably asking, “Great idea, but how can we make the family even more diverse?” It has almost reached the point where any ad displaying a homogeneous family seems hopelessly out-of-date. Whatever the racial combination or degree of subtlety, there’s no escaping the observation that the families populating the fantasyland of TV commercials have become explicitly, perhaps dogmatically, multiracial. Other times, the effort is so ham-handed – like Peoples Jewellers’ current ad campaign that shoehorns in every possible combination of adult coupling – that you can’t possibly miss it. Sometimes you have to look carefully to spot the interracial couple, as with an ad for stationary bike company Peloton. Similar couples covering all manner of visible minorities feature prominently in ads for banks and credit unions, car manufacturers, snack foods, airlines and hotel chains, pizza outlets, gaming platforms and provincial lottery authorities, to mention just a few. An ubiquitous TV ad for discount broker Questrade plays up Millennial fears of the inflationary housing boom with a mixed-race couple shocked to find out their friends just bought a house. The evidence is by no means limited to internet service providers. ![]() (Clockwise from top left: Recent ads for Hyundai, RBC, Shaw and Questrade.) Can’t be missed: The couples populating Canadian TV commercials have lately become unmistakably, perhaps dogmatically, interracial. A current Shaw ad features a panicked white dad being instructed in the mysteries of video streaming by his take-charge Asian wife. Another has a black husband and white wife obsessing over the various shows they watch with their mixed-race family, as a couple and separately. One prominent Bell ad promises “Instant smiles with gran technology” as a white dad and his adorable little moppet chat online with the child’s black grandmother. How do we know this? Because so many of the couples depicted in TV commercials are in mixed-race relationships.Īnyone requiring internet or phone service will have seen repeated examples of this phenomenon. The same goes for fans of dramas, game shows, news or anything else that might expose a viewer to the advertising campaigns of major corporations. How diverse is Canada? If you watch hockey on TV or perhaps took in the recent Grey Cup, you already know the answer. ![]()
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